Desktop Publishers
Description
Format typescript and graphic elements using computer software to produce publication-ready material.
Sample Job Titles
Advertising Associate
Art Director
Computer Typesetter
Creative Director
Desktop Publishing Specialist
Electronic Console Display Operator
Electronic Imager
Graphic Artist
Mac Operator
Production Manager
Skills
Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination
- Adjusting actions in relation to others' actions.
Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Reading Comprehension
- Understanding written sentences and paragraphs in work related documents.
Speaking
- Talking to others to convey information effectively.
Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
Abilities
Category Flexibility
- The ability to generate or use different sets of rules for combining or grouping things in different ways.
Fluency of Ideas
- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Information Ordering
- The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Near Vision
- The ability to see details at close range (within a few feet of the observer).
Oral Comprehension
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
Originality
- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Perceptual Speed
- The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
Visual Color Discrimination
- The ability to match or detect differences between colors, including shades of color and brightness.
Visualization
- The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Written Comprehension
- The ability to read and understand information and ideas presented in writing.
Knowledge
Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Clerical
- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Fine Arts
- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Tasks
Check preliminary and final proofs for errors and make necessary corrections.
Operate desktop publishing software and equipment to design, lay out, and produce camera-ready copy.
Position text and art elements from a variety of databases in a visually appealing way to design print or web pages, using knowledge of type styles and size and layout patterns.
Convert various types of files for printing or for the Internet, using computer software.
Transmit, deliver or mail publication master to printer for production into film and plates.
Study layout or other design instructions to determine work to be done and sequence of operations.
Enter digitized data into electronic prepress system computer memory, using scanner, camera, keyboard, or mouse.
View monitors for visual representation of work in progress and for instructions and feedback throughout process, making modifications as necessary.
Import text and art elements, such as electronic clip art or electronic files from photographs that have been scanned or produced with a digital camera, using computer software.
Collaborate with graphic artists, editors and writers to produce master copies according to design specifications.
Work Activities
Communicating with Persons Outside Organization
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
Getting Information
- Observing, receiving, and otherwise obtaining information from all relevant sources.
Interacting With Computers
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Making Decisions and Solving Problems
- Analyzing information and evaluating results to choose the best solution and solve problems.
Processing Information
- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Thinking Creatively
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Training and Teaching Others
- Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Updating and Using Relevant Knowledge
- Keeping up-to-date technically and applying new knowledge to your job.
Personality Traits
Achievement/Effort
- Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Adaptability/Flexibility
- Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Analytical Thinking
- Job requires analyzing information and using logic to address work-related issues and problems.
Attention to Detail
- Job requires being careful about detail and thorough in completing work tasks.
Cooperation
- Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Dependability
- Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Independence
- Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Initiative
- Job requires a willingness to take on responsibilities and challenges.
Innovation
- Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Integrity
- Job requires being honest and ethical.