Marketing and Enrollment Management

The Kilgore College Marketing and Enrollment Management Department is directed by Trey Hattaway and is located on the first floor of the Devall Student Center on the Kilgore campus.


Services/Departments Include:


Official college publications:

View the Publications & Graphics Standards Manual

If you or your department is publishing anything with Kilgore College on it, it must be edited and approved by the KC Marketing Department. This includes programs, brochures, posters, fliers, mailers, newsletters, banners, business cards, stationery, websites, manuals, catalogs, social media and post cards. The design of all of these items must be designed and approved by the KC Marketing Department prior to publishing or printing.

As detailed in the Publications & Graphics Standards Manual, the process for developing a marketing piece is as follows:

  1. Initial contact: An official representative from a department/organization on campus should first contact the Director of Enrollment Management and Marketing concerning a project by completing this online Marketing Request Form.
  2. Response: A response to the department/organization will be generated that includes an email copy to all members of the marketing team who will be involved in the project.
  3. Content: The project’s content will be provided by the originating department or organization before design begins.
  4. Design: Once design of the project has begun, a scope of the project will be given to the KC Print Shop. The KC Print Shop, in return, will provide all parties with a print schedule.
  5. Review: Marketing, printing and public relations staff will review draft versions for style, correctness and accuracy, including proper logo usage, nondiscriminatory statement usage (print publications only) and picture usage.  The marketing staff strives to ensure that the students represented in advertising characterize the diverse nature of the student body and full programmatic offerings of KC. Whenever possible, photos will portray actual KC students. The staff will then secure photo releases of students, if necessary. If students, faculty or staff are quoted, the quote is attributed to the respective person.
  6. Final Proof: Marketing will send a final electronic proof to the originating department or organization to grant final approval of the project. The KC Print Shop will provide, when appropriate, a printed copy of the project as part of the final approval process.
  7. Publication: Printing/publication will begin when approval is received.

For information about Marketing and Enrollment Management:

Trey Hattaway
Director
Marketing and Enrollment Management
Phone:
(903) 983-8218
Office:
Devall Student Center (DEVAL), 1st Floor
Fax:
(903) 988-7540
Manny Almanza
Coordinator
Marketing Operations and Outreach
Phone:
(903) 983-8623
Office:
Devall Student Center (DEVAL), 1st Floor
Fax:
(903) 988-7540
Chris Craddock
Coordinator
Public and Sports Information
Phone:
(903) 983-8181
Office:
Devall Student Center (DEVAL), 1st Floor
Fax:
(903) 988-7540
Judy DeRouen
Support Specialist,
Marketing and Facilities Rental
Phone:
(903) 983-8219
Office:
Devall Student Center (DEVAL), 1st Floor
Fax:
(903) 988-7540
Mike Ford
Supervisor and Manager
KC Print Services
Phone:
(903) 983-8153
Office:
Communications & Auto Bldg. (COMMA)
Kelly Thompson
Technician
KC Print Services
Phone:
(903) 983-8855
Office:
Communications & Auto Bldg. (COMMA)
Jamie Maldonado
Graphic Designer and Campus Photographer
Marketing and Enrollment Management
Phone:
(903) 988-7598
Office:
Devall Student Center (DEVAL), 1st Floor
Fax:
(903) 988-7540